NovaUCD cordially invites you
to the inaugural InterTradeIreland Innovation Lecture at UCD
entitled

How to Build Momentum for Innovation

by Professor Erkko Autio
QinetiQ-EPSRC Chair in Technology Transfer and Entrepreneurship, Imperial College London.
 

"As the global economic momentum has faded, firms can no longer 'ride the waves' created by others. They need to build their own momentum for innovation. In addition to identifying market needs and adapting their products or services to meet those needs, firms must also find ways of prompting the market to lock-in to their innovations ahead of others. If this successful two-way adaptation is achieved, spectacular growth may follow, even in challenging times."
Professor Erkko Autio

In this InterTradeIreland Innovation Lecture Professor Erkko Autio will discuss the challenge of ‘building your own waves’ - entrepreneurial strategies for building and harnessing innovation momentum to achieve and sustain growth in your firm.

This innovation lecture is being delivered as part of the InterTradeIreland All-island Innovation Programme which aims to promote and encourage innovation across the island of Ireland. This Programme is organised by InterTradeIreland, Queen’s University Belfast, NovaUCD and the Centre for Innovation and Structural Change at NUI Galway.
 

• Date: Thursday 2 April 2009 at 6 pm (refreshments from 5:30 pm)
   
• Venue: William Jefferson Clinton Auditorium, UCD, Belfield, Dublin 4.
   
• RSVP: miceal.whelan@ucd.ie by 5 pm Monday 30 March
   
• Further information: www.ucd.ie/nova/events/intertradeirelandinnovationlecture

Lecture Invitation here